COLES Healthier Living Campaign & Hub

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COLES - Healthier Living Campaign & Hub

Coles has launched a Healthier Living campaign to help make healthier living easier and more affordable

Launched 10/2/21, the campaign runs for 28 days and includes:

●Daily deals including discounts and Flybuys points on ‘health food items’ e.g. 50% off Wellness Road, 10x FlyBuys points on lean mince, 20% off Weetbix

●Inspiration through healthy recipes including a 28 days of healthy recipes booklet

●Fitness tips from Olympian Sally Pearson and other Australian athletes

●Expert advice and tips from the Heart Foundation on ways to support health and wellbeing.

Offers, recipes and content sit on the refreshed ‘Coles Healthier Living’ hub.

Coles Healthier Living Summary

Coles is committed to helping Australians live healthier and happier lives, which we see play out through the continued iteration of their “Health Hub” (launched Sept ‘20), now renamed “Coles Healthier Living”.

With the relaunch, Coles has reorganised existing and new content into three sections:

1.Healthy eating:

● Recipes for dietary and lifestyle needs, ‘Heart Foundation approved’ recipes and healthy recipes grouped by meal occasion

● Recipe inspiration by product, featuring Wellness Road and other healthy core foods (lentils, fruit, veg, fish, grainy bread)

● How to recipe videos for Heart Foundation approved recipes

2.Fitness tips:

● Generalised content, as well as tips from olympian Sally Pearson and other professional athletes

● Workout instructions and exercises (inc video content) with a fitness experts and athletes

3.Healthy heart tips: content delivered in partnership with the Heart Foundation.